WordPress 4.8

What the WordPress 4.8 Comes with – and What it Does Not!

The all new WordPress 4.8 has been released officially. Naturally, it is a lot different from its earlier versions and offers more features too. Let us have a quick look at what the features are that make WordPress 4.8 unique.

Caution: Before trying out the 4.8 version of WordPress, you should keep in mind that because this is a purely WordPress release, therefore you may not be given the privilege of the automatic update unless your site is operated on a managed WordPress hosting service. In that case, you must initiate the update yourself. In addition, make it a point to keep a complete backup of all the features of your WordPress site before initiating the update.

Main Features of the Brand New WordPress 4.8:

There are a number of new features in the WordPress 4.8, which makes the platform more user-friendly. Here is a list of all of them:

  1. Image Widget:
Image Widget

In the earlier versions of WordPress, the user had to make use of a plugin to upload an image, or had to create a fresh HTML code. The new WordPress 4.8 enables its users to upload an image file directly. Remember, it is very important to insert proper alt tags to go with the images too, as this is an imperative part of SEO. Also, after you click on the ‘Add to Widget’ button, you can also preview the image selected. Save your settings before you opt out.

2. Video Widget:

Video Widget

Similar to the image widget, WordPress 4.8 also offers users to upload a video directly from their system without using any code whatsoever. Just drag the file and drop into the space allotted.

Note: It is generally recommended that you should not ever upload a video directly on your WordPress site. Instead, click ‘Add Video’ when the media uploader shows. The best recommendations for uploading a video are from Vimeo, YouTube or other similarly popular video sites where you can set up your own account. Choose the ‘Insert from URL’ option and insert the video URL. WordPress will pull the video’s thumbnail and show it on your web page.

3. Audio Widget:

Image Widget

Along with the video and image widget, you can also upload audio clips to your web page with the audio widget. Just click on the upload button to upload your audio clip and press ‘Save’.

4. Better Visual Text Editor:

Text Widget

As compared to the earlier versions of WordPress, the visual text editor is much better and more user-friendly in the WordPress 4.8. The visual text editor has all the TinyMCE features incorporated in it and therefore it has become all easier to place your text in the format you want to. The visual text editor also makes it easier for users to navigate among links in a comprehensible manner. In addition to this, you can also create hyperlinks. When you click on the hyperlinked text, an elongated space comes up, where you can type your desired words and they get automatically hyperlinked.

5. Meetup and WordCamp News:

Wp Events News

The former versions of WordPress used to display only news on the dashboard. However, the new WordPress has come up with a Meetup feature that also allows users to participate in certain WordPress activities by typing their desired city name. This is a great way for users to stay in touch with the other fellow WordPress users. This way they also can keep themselves informed about the latest best practices in WordPress. WordPress also will be able to collect feedbacks and suggestions from the community and utilize them in improvising their services.

6. Better accessibility to the admin panel:

Wp Admin Panel

You can now easily insert header texts. Although WordPress has been improvising upon their header styling since its 4.3 version, the 4.8 is way better as it has all header styles sorted out and users can easily differentiate between the different headers. This is one of the great steps taken to boost your SEO.

Features absent in the WordPress 4.8:

Along with the new features offered in the WordPress 4.8, there are some features which have been removed. Some of them are:

1. Video Support:

Video Wmv and Audio Wma Shortcodes

WordPress now aims to be compatible with the best practices of web and open web and it will be independent of Microsoft SilverLight. Therefore, WMA and WMV video files will not be supported in the new version. This is because most of the searching browsers do not support Windows SilverLight. As a result, WMA and WMV will be available through links.

2. Gutenberg Editor:

Install Gutenberg WordPress Plugin

The Gutenberg Editor is expected to be upgraded in the next 4.9 version of WordPress. This has a number of benefits. Content management and editing will become easier. This clearly gives an indication that more improvisations and advantageous features are yet to come in the newer versions of WordPress.

The WordPress 4.8 is surely a great upgrade for WordPress designers and developers as well as users. Install now!

Conclusion

The all new WordPress version 4.8 is here! Now all the latest features that this upgraded version offers. In addition, you will also get to know the features that have been removed from the version and the ones that are yet to come.

WordPress

Three Most Important Integrations Your Clients’ WordPress Sites Need

Developing a website involves a lot of research. You also must keep in mind the requirements and demands of your clients. However, it is also important to proactively incorporate some very essential aspects without which a website would not have the capability of running smoothly. Therefore, while setting up a WordPress site, you should be keeping the following elements in mind, which, if integrated shall lead to the higher exposure of the website.

Before diving into the actual task of website building and integration, you must take care of the following factors. Ask your client the following questions:

1. Who is the target audience?
2. Is the business type, product or service based?
3. Does the business cater to business professionals or just householders?
4. Will the website require a blog section?
5. Will the website need an out-and-out e-commerce utility?

The three major elements that you would want to integrate into the WordPress site of your clients are as follows:

Google Analytics:

When you build a site, it is imperative that you install Analytics to it, in order to keep a track of traffic visiting the site every day, how much of the visitors are getting converted into customers.

Google Analytics

Google Analytics is also a great way of making note of the following factors:

    1. Audience type:

With Google Analytics integrated into a WordPress, it becomes easy for the operator of the website to understand if the right kind of audience is visiting the site or not. In addition to this, you must also see if your content, products, and services are catering to the location you are targeting. It must not occur that you have very much wanted to get your products marketed online in a particular state, but your current online audience is confined to a specific town or city.

Although WordPress already has an analytic program called Jetpack, it is not as intuitive and effective as Google Analytics.

    1. Behavior of audience:

One of the best ways to understand whether the customers are actually interested in buying your products or services is by recording how they behave when they are on your site. For example, you can track easily which page link they click on after they are directed to the home page. Also, you can also observe how long a visitor stays on a specific page of your site and if he or she clicks on any anchor text or performs any actions.

    1. How visitors came to know about the site:

Google Analytics helps you understand how visitors are moving into your site. You can keep a record if it was a click on an advertisement or an organic search result that prompted them to visit the site. This will help you understand the popularity of the kind of searches and make changes accordingly to get the best results. On the other hand, it is also important that the customers come to know about the site from the offline perspective. Creating advertisements for the offline audience about the website also creates awareness about the site and turn them into online customers.

    1. How the client wishes to convert them into long-term customers:

Ask your client what he thinks could make customers convinced about buying products or services from the site. Accordingly, you can develop digital marketing strategies and utilize Google Analytics in the best way possible.

Facebook Pixel:

Facebook Pixel

The Facebook Pixel is the newest and one of the surest ways to convert your visitors into audiences. Facebook Pixel offers three important functions:

    1. Website Audience tracking:

With the aid of Facebook Pixel, you will be able to track users and visitors who are exploring your website by simultaneously being logged on to Facebook. This will help you manage and get a detailed idea about their preferences and make their journey through your site smoother.

    1. Conversion Tracking:

When customers click on a product and make a purchase, some sites take the users to a custom completion page. This page acts independent of any advertisements, as they are track able. Therefore, you can optimize them according to the needs by creating a customized type of conversion for your users such as ‘Lead’, ‘Purchase’, or ‘Complete Registration’.

    1. Standard Events:

This feature is the most recent addition in Facebook Pixel. You need to cleverly use codes to make it run, but it helps increase your conversion rate by a very high margin.

Email Marketing:

When you work on a WordPress site, you must make it a point to integrate email marketing software tool into your website. This helps increase conversion. When visitors come to your site, you display a customized welcome screen after some time of their stay on the site, which also offers them a free consultation guide or a free webinar.

Email Marketing

This intrigues their curiosity and most of the time they end up signing up for the webinar or consultation. The details of the user automatically get added to your mailing list, which then you can use to follow up. Sending visually appealing emails with content that offers high value is a great way of converting users to customers.

Therefore, in order to make a WordPress site inevitably appealing to customers, integrate the elements mentioned above immediately. Your conversion rates will not only improve, you will also be able to track and assess them.